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I Matter Counseling & Empowerment Services, inc.

We have 2 locations to serve you!​


Rockside Medical Building

1440 Rockside Rd. Suite 308

Parma, OH 44134

(216) 562-7214

Fax: (216) 712-4746


4429 State Rd. Ste. 22,

Cleveland, OH 44109 

​(216) 562-7214

Fax: (216) 331-2512


Reverend Genice M. WIlliams-Rivers MA, LPCC-S, President/CEO

 A native of Cleveland, Ohio, born in 1960, not only witnessed but experienced the Civil Rights movement, and was 8-years old when Reverend Dr. Martin Luther King, Jr., was assassinated. Dr. King's life and death were pivotal in how she viewed the world and it was at this point she committed to become educated and work in the communities to empower oppressed children and their families through service learning experiences. She has diligently served in her communities and served in Haiti after the devastating earthquakes of  2010.

  • Walden University-PhD Candidate, Counselor Education & Supervision- Specialization: Consultation
  • John Carroll University -  Master of Arts, Clinical Mental Health Counseling "Summa Cum Laude"
  • Alpha Sigma Nu- The Honor Society of Jesuit Colleges and Universities
  • Golden Key International Honour Society
  • The National Society of Collegiate Scholars
  • American Counseling Association
  • Ohio Counseling Association
  • Association for Humanistic Counseling 
  • Nationally Licensed and Ordained Minister

" I am a seed planter, I may not see the fruit of my labor, but I will continue to toil the land, and what has kept me going all these years is that God has allowed me to see the growth in myself and others."


Mission And Vision

Our Mission

Many individuals are hesitant to engage in mental health counseling, for fear of being stigmatized or judged. Human nature is the same around the world and pain is inevitable, but suffering is optional. Learning that you are valuable and that you matter is what I Matter Counseling & Empowerment Services are.


Trauma Focused Therapy and other evidenced-based modalities are initiated when the individual's brain is healthy enough to process negative events. Increasing protective factors such as improved sleep, diet, and exercise are proven methods to increase brain functioning. We focus on healthy lifestyle and work along-side you to teach and support your wellness journey. 


Our Vision

Healthy Relationships are what human beings need to thrive. We are teaching how to build relationship with self-first, others secondly. Who teaches these skills? Most of us are not taught how to resolve conflict, proper decision-making, problem-solving, and communication skills. Improving society and making an impact one person at a time and the change will happen. 

Won't YOU be a part of the change? 

We learn more from what others do and not only from what is said.